How to Plan a Redesign for Your Company Website Without Losing SEO

Step 1: Crawl & Backup

Use tools like Screaming Frog to log all existing URLs.

Step 2: Retain SEO Elements

Keep meta tags, H1s, and internal linking consistent where possible.

Step 3: Use 301 Redirects

Redirect old URLs to new ones to preserve rankings.

Step 4: Post-launch Monitoring

Track rankings, traffic, and indexing through Google Search Console.