This wasn’t just a redesign.
It was a full transformation — technical, structural, and commercial.
The old website, Imointerm Shop, had solid products but weak performance.
The Problem
Beyond UX issues, the client had two critical requirements:
- Full product migration without data loss
- GLS shipping integration into the new platform
This is where most projects break — because it’s no longer just design.
The Strategy
We rebuilt everything from scratch and solved the real bottlenecks.
The new site, Totul Pentru Sudura, focused on:
1. Safe product migration
We didn’t rely on basic tools.
We built a custom plugin that:
- extracts products from the old system
- transforms data into WooCommerce format
- imports everything cleanly
- preserves structure and integrity
Without this:
👉 data loss risk
👉 broken products
👉 manual chaos
2. GLS shipping integration
Shipping is not just a checkbox.
We integrated GLS directly into the checkout flow:
- easier selection for users
- faster order processing
- smoother internal workflow
3. UX & conversion
Once the backend worked, we optimized the frontend:
- clean navigation
- strong CTAs
- logical structure
- modern UI
What Changed
🔧 Full product migration
No data loss, no manual rebuild.
🚚 Optimized delivery (GLS)
Faster, smoother checkout experience.
⚡ Better performance
Speed improvements = higher retention.
📱 Mobile-first design
Consistent experience across devices.
🔍 SEO-ready structure
Built for long-term growth.
The Result
This is not just a new website.
It’s:
- a stable system
- an optimized sales flow
- a scalable platform
👉 a website that actually performs.
Conclusion
When you combine:
- data migration
- system integrations
- conversion optimization
…you’re not building a website.
You’re building a business engine.
